Booking pace
“June is slipping behind last year with very weak pickup. I'm dropping rates 5-10% on selected dates in the second half to spark demand and turn the trend.”
Action: adjust rates
JHA · Jonsson Hotel Advisory
A small advisory practice for independent hotels in Mallorca.
Pricing, distribution and direct bookings. Managed closely, week to week, for a small group of hotels at a time.
How I work
01
Initial audit.
Full review of pricing, distribution, OTAs and digital marketing. No cost, no commitment.
02
Annual strategy.
Monthly targets for bookings, ADR, occupancy and channel mix. Reviewed monthly.
03
Ongoing partnership.
Weekly performance reports, pricing adjustments based on demand, Google Ads and newsletter management. Available between meetings via your preferred channel — WhatsApp, call or email.
Month to month. No long contracts. You can stop at any time.
Report sample
Clear reports.
Clear reports.
Better decisions.
Each week I review how the season is developing (occupancy, ADR, revenue, channel mix) and the months running ahead or behind target. Reports show top-level performance and flag the months that need action.
- Clear executive summary
- Occupancy, ADR and revenue evolution
- Channel and segment analysis
- Conclusions and concrete recommendations
Insights that drive results
Observations that turn into decisions.
Real examples of analysis and recommendations applied at independent hotels.
Channel mix
“As we're moving into peak season, I've increased OTA markups further to shift more demand to the direct channel.”
Action: raise OTA markup
ADR and occupancy
“September is currently 8pp behind last year, but ADR is +11% and revenue is +6%. We finished at 94% last year, so let's sit tight. Demand will come.”
Action: hold the rate
Pricing strategy
“Very discounted spring rates in February and March, combined with OTA offers, drove total revenue up 25% on a strong volume increase.”
Action: stimulate demand
Hotel owner perspectives
What hotel owners value.
A few reflections from independent hotels I work with closely.
Henrik helps us look at the business with more structure. The reports are clear, but the real value is the conversation around pricing, demand and what action to take next.
Ignacio
Owner & Manager
Mirabó de Valldemossa · 10-room boutique hotel
Working with Henrik gives us a more continuous view of the season. We can see earlier when a month needs attention and make decisions before it becomes urgent.
Maria
Manager
Son Gener · 15-room rural spa hotel
Henrik understands the balance between protecting the character of the hotel and improving commercial results. The approach is practical, calm and always adapted to the property.
Toni
Owner & Manager
Ca’n Beneït · 11-room boutique hotel
The work has helped us become more proactive with pricing, direct bookings and distribution. It feels like having someone close to the business, not just someone sending reports.
Paola
Owner & Manager
Son Ametler · 14-room agroturismo
Who I work with 
Independent hotels across Mallorca.
I work with a small group of boutique hotels and fincas so I can stay closely and continuously involved in each project.
About Henrik 
Henrik Jonsson
Nearly 20 years in revenue management and online distribution. 15 years founding and running Rural Hotels Mallorca. Deep knowledge of the Mallorca market and the guest who chooses independent hotels.
More about JHA →Let's talk.
The initial audit is free and no-strings. A 30-minute call is usually enough to know whether we're a fit.
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