Booking pace
“June is slipping behind last year with very weak pickup. I'm dropping rates 5-10% on selected dates in the second half to spark demand and turn the trend.”
Action: adjust rates
JHA · Jonsson Hotel Advisory
Advisory for independent hotels across Mallorca.
Pricing, distribution and direct bookings. Managed closely, week to week, for a small group of hotels at a time.
How I work
01
Starting audit.
Full review of pricing, distribution, OTAs and digital marketing, in the first weeks of working together.
How every engagement begins →02
Agreed strategy.
Monthly targets for bookings, ADR, occupancy and channel mix, and performance dashboards set up to track them.
03
Ongoing work.
Weekly performance analysis, pricing adjustments guided by the RM tool, Google Ads and newsletter management, and coordinating your tech and channel providers.
04
Regular reviews.
Video calls and meetings to review performance and agree next actions. Available between meetings via your preferred channel: WhatsApp, call or email.
Month to month. No long contracts. You can stop at any time.
Report sample
Clear reports.
Clear reports.
Better decisions.
Each week I review how the season is developing (occupancy, ADR, revenue, channel mix) and the months running ahead or behind target. Reports show top-level performance and flag the months that need action.
- Clear executive summary
- Occupancy, ADR and revenue evolution
- Channel and segment analysis
- Conclusions and concrete recommendations
RM tool
Critical dates.
A calendar that flags the dates which have drifted from baseline across three independent signals: position vs last year, pickup momentum and within-month rank.
Thresholds are calibrated per hotel, and the list is kept short on purpose.
It refreshes with every booking report I upload.
See how it works →June 2027
(as of 15 Apr 2027) RED 2 ORG 1 G 1 DG 2
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1 40% Tue — 40% occupancy
2 47% Wed — 47% occupancy
3 53% Thu — 53% occupancy
4 67% Fri — 67% occupancy
5 87% Sat — 87% occupancy — Dark green: all three signals positive
6 53% Sun — 53% occupancy
7 33% Mon — 33% occupancy
8 27% Tue — 27% occupancy — Orange: two negative, none positive
9 40% Wed — 40% occupancy
10 53% Thu — 53% occupancy
11 67% Fri — 67% occupancy
12 80% Sat — 80% occupancy — Green: two positive, none negative
13 47% Sun — 47% occupancy
14 13% Mon — 13% occupancy — Red: all three signals negative
15 33% Tue — 33% occupancy
16 40% Wed — 40% occupancy
17 53% Thu — 53% occupancy
18 67% Fri — 67% occupancy
19 73% Sat — 73% occupancy
20 53% Sun — 53% occupancy
21 33% Mon — 33% occupancy
22 33% Tue — 33% occupancy
23 47% Wed — 47% occupancy
24 60% Thu — 60% occupancy
25 67% Fri — 67% occupancy
26 87% Sat — 87% occupancy — Dark green: all three signals positive
27 53% Sun — 53% occupancy
28 20% Mon — 20% occupancy — Red: all three signals negative
29 33% Tue — 33% occupancy
30 40% Wed — 40% occupancy
Illustrative example using modelled data.
Insights that drive results
Observations that turn into decisions.
Real examples of analysis and recommendations applied at independent hotels.
Channel mix
“As we're moving into peak season, I've increased OTA markups further to shift more demand to the direct channel.”
Action: raise OTA markup
ADR and occupancy
“September is currently 8pp behind last year, but ADR is +11% and revenue is +6%. We finished at 94% last year, so let's sit tight. Demand will come.”
Action: hold the rate
Pricing strategy
“Very discounted spring rates in February and March, combined with OTA offers, drove total revenue up 25% on a strong volume increase.”
Action: stimulate demand
Hotel owner perspectives
What hotel owners value.
A few reflections from independent hotels I work with closely.
Henrik helps us look at the business with more structure. The reports are clear, but the real value is the conversation around pricing, demand and what action to take next.
Ignacio
Owner & Manager
Mirabó de Valldemossa · 10-room boutique hotel
Working with Henrik gives us a more continuous view of the season. We can see earlier when a month needs attention and make decisions before it becomes urgent.
Janette
Manager
Son Gener · 15-room rural spa hotel
Henrik understands the balance between protecting the character of the hotel and improving commercial results. The approach is practical, calm and always adapted to the property.
Toni
Owner & Manager
Ca’n Beneït · 11-room boutique hotel
The work has helped us become more proactive with pricing, direct bookings and distribution. It feels like having someone close to the business, not just someone sending reports.
Paola
Owner & Manager
Son Ametler · 14-room agroturismo
Who I work with 
Independent hotels across Mallorca.
I work with a small group of boutique hotels and fincas so I can stay closely and continuously involved in each project.
About Henrik 
Henrik Jonsson
Nearly 20 years in revenue management and online distribution. 15 years founding and running Rural Hotels Mallorca. Deep knowledge of the Mallorca market and the guest who chooses independent hotels.
More about JHA →Let's talk.
The first conversation is free and no-strings: thirty minutes to get to know your hotel and your goals.
Book a call