Starting
audit
Two seasons of your data, read in the first weeks: rates, channels, stays, cancellations, website and tracking. Every lever valued in euros.
How it begins → My approach
I work closely
I work closely
with each hotel.
I don't work as an outside vendor sending recommendations, but as an extension of the commercial team that takes decisions.
The collaboration is built around a simple process, with data as the foundation and honest conversation as a habit.
- Close and continuous relationship
- Decisions based on data and experience
- Quick and direct communication
- Practical focus, not theoretical
My 6 practice areas
Six areas, one objective
Starting
Reports
and dashboards
Monthly reports and dashboards: occupancy, ADR, revenue and channel mix against last year and target, with clear actions.
See the reports →
Revenue management
and forecasting
Annual pricing strategy, monthly targets, tracking of booking pace and rate adjustments based on real demand.
How to grow revenue →
Distribution
and OTAs
OTA strategy and management: mark-ups, parity and visibility campaigns to improve profitability and reduce dependence.
Channel management →
Direct
bookings
Google Ads and Google Hotel Ads, booking engine optimisation, and story-driven newsletters that turn past guests into repeat bookings.
Grow direct bookings →
Tech
and web
SiteMinder, booking engine, website, GA4 and marketing tools: I take over the supplier relationships and get everything set up and working.
Tech, handled → Behind the work
The tools behind each area.
Six real examples of the day-to-day work, in the order the work happens. They are not menu items — they are the pieces of the daily work for every hotel I partner with.
01
Starting audit and strategy review
In the first weeks, two seasons of your data read end to end: rates, channels, stays, cancellations, website and tracking. Every lever is valued in euros, and together we turn the short list into priorities for the season.
How every engagement begins → 01 · Two seasons
How have rate and volume evolved?
02 · Channel mix
Which channels are live, and what does each bring in volume and cost in commission, season by season?
03 · Website & booking engine
How easy is it to book direct, and how are direct bookings evolving?
04 · Length of stay
Do stay rules protect the right dates, and still help you fill gaps at the last minute?
05 · Day of week
Does pricing follow demand, day by day?
06 · Cancellations
Is the policy so strict it loses bookings, or so loose that late cancellations are hard to resell at the right price?
07 · Marketing
Which channels are set up today, from Google Hotel Ads to newsletters and ChatGPT ads, and how do they perform?
08 · Groups
Which group business adds value, and which blocks better stays?
09 · Tracking
How do you track performance today, and how early do you spot deviations?
02
Reports and dashboards
A monthly report that opens with an executive overview: occupancy, ADR and revenue against last year and target, the months that are off track, and the actions agreed for each. Dashboards are set up in the first weeks, so we read the same numbers from day one.
See the reports → 03
Revenue management signals
Every week I review a calendar that flags dates deviating from baseline on three independent signals: position vs last year, booking momentum and within-month rank. Thresholds calibrated per property, not generic. The result is a short list of dates worth acting on before the market adjusts.
04
Distribution and channel mix
Monthly tracking of how bookings split between direct, OTAs and agencies — by room nights, revenue and country of origin — to spot dependencies, compare net margins and adjust mark-ups and promotions accordingly.
05
Digital acquisition — Google Ads and remarketing
Active campaigns built around three concrete goals: protect the brand on search, gain direct-booking share in specific markets, and recapture website visitors with remarketing and Performance Max. Continuous optimisation and monthly reporting on cost, conversions and return.
06
Newsletters and guest communication
Narrative newsletters sent to the guest base — repeat-guest segmentation, post-stay sequences and occasional offers. Turns happy guests into repeat bookings and word-of-mouth referrals, without spamming the list.
How I work with you
A typical month
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Two monthly review and planning meetings
Analysis of results, demand, competition and strategy.
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Weekly reports with variances, actions and pricing adjustments
Tracking of booking pace, pickup and opportunities.
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WhatsApp, email and calls for quick decisions between meetings
Direct and agile communication when most needed.
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Quarterly newsletters, more on demand
Segmentation of returning guests and guest communication.
-
Active management of Google Ads and metasearch campaigns
Continuous optimisation and reporting on results.
Let's talk about your hotel.
The first call usually lasts about 30 minutes. We look at the current situation, demand, the direct channel and commercial priorities to understand if it makes sense to work together.