How every engagement begins.
In the first weeks of working together, I go through the last two seasons of your data: rates, channels, stay patterns, cancellations, website and tracking. The result is a shared, honest picture of where the hotel stands, and a short list of levers, each valued in euros.
How have rate and volume evolved?
Which channels are live, and what does each bring in volume and cost in commission, season by season?
How easy is it to book direct, and how are direct bookings evolving?
Do stay rules protect the right dates, and still help you fill gaps at the last minute?
Does pricing follow demand, day by day?
Is the policy so strict it loses bookings, or so loose that late cancellations are hard to resell at the right price?
Which channels are set up today, from Google Hotel Ads to newsletters and ChatGPT ads, and how do they perform?
Which group business adds value, and which blocks better stays?
How do you track performance today, and how early do you spot deviations?
The output: a short list of levers, each valued in euros.
Findings stay between usWhat you get
Two seasons of your data, read and explained in plain language.
We go through it together, at the hotel or online.
Every opportunity sized, so we start where the money is.
Priorities for the season, followed week by week.
Let's talk about your hotel.
Thirty minutes, no commitment. If we decide to work together, the audit is where we start. No lock-in, and reduced terms for the first months.